Axalta Coating Systems and NASCAR icon Jeff Gordon “made a splash” on Tuesday, February 16th at the ECOAT16 Conference in Orlando, Florida. They announced the global launch of AquaEC 6100, Axalta’s newest cathodic epoxy electrocoat product.

Manufacturers are looking for coatings that are designed to improve performance and handle increasingly diverse substrates, part designs and pretreatment options. In addition, manufacturers want to use coatings that are environmentally responsible and lower overall costs at the same time. The technology behind AquaEC 6100 is specifically formulated to provide those solutions. Formulated to offer excellent mechanical properties, superior corrosion resistance, and enhanced edge protection, AquaEC 6100 is also designed to improve productivity and reduce application costs. Axalta’s most advanced E-Coat, the tin-free technology used in AquaEC 6100 helps meet environmental goals.

“We’re honored to have Jeff, who has always been at the cutting edge of sport, share the AquaEC 6100 global launch at the ECOAT16 Conference,” stated Mike Cash, Axalta Senior Vice President and President of its Industrial Coatings business. “It’s also exciting to introduce our latest E-Coat technology during the year of Axalta’s 150th anniversary. The product truly leverages our century and a half of experience in the coatings industry, a foundation on which we plan to create new, innovative products that will continue to make a difference in today’s ultra-competitive market.”

Axalta’s electrocoats meet or exceed the most rigorous specification requirements. In addition to offering new technology, Axalta assigns each customer a personal E-Coat representative to provide expert technical advice and serve as a process consultant.

“Our main goal is to go beyond developing and delivering a great product,” explained Cash. “Our goal is to increase the profitability of each customer. That means following up on a sale with customer service and support that will help our customers succeed.”